Case Studies:

Natural Hair & Body Care Manufacturer

 

 

 

Challenge: Obtain National Beauty Supply Distribution for core product collections regularly sold in chain stores. Support chain sales by minimizing out of stocks and associate education

 

Our Service: Creation of distribution strategy with planned brand support. Sell in Collections to Beauty Channel. Support retailers with merchandising, both chain and beauty channel

 

The Results: During a period of 5 years we accomplished:

  • Established Beauty Channel distribution in 7 key markets & growing
  • Execution of retailer end cap program
  • Implemented a comprehensive Field Marketing Program
    • 26,575 retailer visits with Corporate messaging to date
    • 3 Retail Chain Special Project executions
    • Brand Activation Program created and implemented
  • New innovation added to Beauty Channel Distribution
  • Currently experiencing exponential sales growth annually

  • Case Studies:

    Major Hair Care Manufacturer

     

     

     

    Challenge: Bridge relationship between the Beauty Supply
    Retailer and the brand, encouraging retailer endorsement of brand with consumers.

     

    Our Service: Routes created with Key Beauty Supply Stores in selected markets. Schedule visits to stores with the current marketing push and collateral materials (samples, posters)

     

    The Results: During a promotional period of 1 year we accomplished:

     

    • Over 10,000 Beauty Supply Retailers visited
    • Execution of retailer end cap program
    • Execution of new line launch
    • New Item Launch
    • Blitz of market with collateral material surrounding Client co-sponsorship of major Hollywood film